
Start by naming the emotion and the impact, then align around the goal in the customer’s words, and only then offer next steps. This sequence preserves dignity, channels energy into collaboration, and creates a clear path forward customers can accept and follow.

Mirror key phrases sparingly to invite elaboration, then label the feeling with gentle language. Avoid clinical tones; choose sounds like that’s a lot to carry rather than diagnostic jargon. Done well, people feel heard, soften defensiveness, and reveal the real blocker.

Even great agents misstep. A swift repair reduces fallout: name the mistake, express impact awareness, and restart with mutual goals. Authentic accountability rebuilds confidence faster than defensiveness, making escalations less likely and demonstrating care for the relationship beyond immediate resolution.